The Ugly Side of Beauty
Discover the story behind the brand - a memoir by Rachel Nixon.
WATCH YOUR BACK
Welcome to the cutthroat world of extensions.
When Rachel Nixon loses her job for not conforming to the traditional stylist image, she makes a bold decision. With no money, no business experience, and no guidance, she opens her own salon.
Soon, she invests massive amounts of time and money in education for a slickly advertised product that—turns out—literally causes people to lose their hair!
Demoralized and despondent, a message from her late grandmother grabs Rachel’s attention:
“Go to China. You're going to start a hair company.”
The rest is history.
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